Human Magic
Leading with Wisdom in an Era of Algorithms

The imperative of human wisdom

Management as a humanistic discipline in the era of algorithms

In a world where algorithms make decisions faster than humans, a question emerges that we can no longer postpone: What remains uniquely human — and are we strengthening it, or slowly outsourcing it to technology?

Spark 2026 is inspired by Professor Johan Roos’s book Human Magic: Leading with Wisdom in an Era of Algorithms (Routledge, 2026) — not just to present the idea, but to develop it together in our region.

Spark 2026 brings together leaders ready to question not only the answers, but the way they think. Not as an audience. But as participants in a strategic dialogue.

19. novembar 2026. | Sava Centar, Beograd

More than a conference
What is Spark 2026?

Spark did not start as a conference. It started as a need — for a space where leaders can engage in real conversations, without predefined answers and without repeating the same patterns of thinking.

From that need, a platform emerged. And a community of CEOs, business owners, HR leaders, academics, and emerging leaders who understand that leadership is not a title — but a responsibility.

The third edition goes further: From inspiration → to impact. As Peter Drucker observed, management is not only a business discipline — but a way to advance society. Spark is where that idea is put into practice.

Human Magic

Central topic of Spark 2026

At a time when AI can analyze, predict, and optimize faster than our teams, the advantage is no longer in what we know, but in how we think — and whether we actively develop that thinking or outsource it to algorithms.

Professor Johan Roos brings the focus back to what cannot be automated:

Curiosity and Creativity
Critical Thinking
Communication and Collaboration
Practical Wisdom — the ability to make decisions that create value not only for the business, but also for society and the broader community.

Professor
Johan Roos

There are those who teach strategy. And there are those who change how leaders think. Johan Roos belongs to the latter.

Professor of Strategy and Management and co-inventor of the LEGO® Serious Play® methodology used worldwide — from global corporations to institutions such as NASA — Roos helps leaders think, communicate, and create in fundamentally different ways.

In a world where AI can generate answers, the critical question becomes: how do leaders retain the ability to ask better questions and make decisions in real time? At Spark 2026, he does not deliver a keynote.

He leads the dialogue.

WHAT WE CREATE TOGETHER

Designed leadership in three acts

Većina događaja završava se poslednjim aplauzom. Spark tada počinje. Sve što zajedno kreiramo na Spark 2026 biće pretočeno u publikaciju: Spark Leadership Standard 2026: Kako lideri razmišljaju, donose odluke i deluju u eri veštačke inteligencije. Ne kao teorija. Već kao rezultat stvarnog dijaloga. Na Spark ne dolazite da preuzmete uvide. Dolazite da ih zajedno kreiramo.

WE FRAME THE QUESTIONS

Short, focused provocations designed to challenge how you think, not just what you know.

WE CHALLENGE ASSUMPTIONS

Different voices respond to the same leadership dilemmas, revealing how decisions are actually made. The audience reflects and votes to make visible how leadership thinking differs.

WE CO-CREATE ANSWERS

The core of Spark. Facilitated sessions where real leadership questions are explored at each table, guided by a CEO, an HR leader, and an academic mentor. These insights form the foundation of the Spark Leadership Standard 2026.

COMMUNITY

400 leaders

One space.
One conversation.

We are moving to Sava Center not to be massive, but to give space to a growing dialogue.

GATHERS

SHAREHOLDERS

CEO LEADERS

HR LEADERS

ACADEMIC VISIONARIES

NEW GENERATION LEADERS

BENEFITS

Your Business Deserves Results

35%

Increase in Leads

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25%

Increase in Social Engagement

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12

Years in the Business

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