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What is

Spark is an initiative founded by experienced HR experts from Serbia with the aim of becoming a strategic platform for creating future business leaders in the country and the region.

Spark has a vision to grow into a permanent platform for the gathering and education of business leaders and all those who create and develop domestic talents, and for the conference to become a traditional annual gathering.

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PROVOCATION

Short, sharp impulses that provoke assumptions. We're not looking for consensus, we're looking for depth.

TENSIVE DIALOGUE

Two leaders. One dilemma. Contrasting perspectives that reveal how decisions are really made when there are no easy answers.

CO-CREATION OF THE FUTURE


The heart of the conference. In the World Café format, 400 leaders at tables with mentors solve real problems. Your findings directly shape the Spark Leadership Standard 2026 – the document that will define leadership in the region for the coming year.

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Download for free

One of the results of the first Spark conference is a leadership development guide, created in collaboration with top leaders, which provides you with specific guidance for improving leadership in your organization.

GATHERS

SHAREHOLDERS

CEO LEADERS

HR LEADERS

ACADEMIC VISIONARIES

NEW GENERATION LEADERS

NEW GENERATION LEADERS

What is

GATHERS

Sonja
Ćetković

CEO

Infostud

INTEGRITET

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Dragan
Filipović

CEO

Generali Osiguranje

INTEGRITET

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SPARK APPROACH

Synergies create multiple perspectives

The future of leadership

STAKEHOLDERS

CEO

HR

ACADEMICS

YOUTH

Spark team

Spark was founded by female leaders and experts with extensive experience in business, HR and organizational development, with a shared vision to redefine the way leadership is developed in the modern world. Through a combination of strategic thinking, practical experience and a deep understanding of people and organizations, Spark's founders have created a platform that connects knowledge, inspiration and concrete action.

Their mission is to bring together a community of leaders who not only understand the values and competencies of the future, but live and apply them daily in their teams, organizations and society as a whole.

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Žaklina Teofilović

Jaklina has been bringing changes in leadership and human resources management for almost two decades. She has developed a career in human resources in dynamic industries and has created a unique style for attracting, mentoring, and developing talent in the aerospace industry where there is a constant shortage of talent. A CIPD alumna, Jacqueline began her PhD researching the impact of HR practice systems on motivation, skills and wellbeing. He currently leads the human resources function at MTU Maintenance Serbia, which is one of the largest investments in Serbia in the prestigious MRO industry. As a frequent speaker at conferences and a mentor to young people, Žaklina is positioned as someone who influences the formation of opinions in the field of human resources in Serbia and the region. When she is not leading the process of recruiting top talents in aviation, Žaklina teaches at the Faculty of FEFA.

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Sanja Jevđenijević

Sanja Jevdjenijević is a Managing Partner at HR Xcel. She started her career at Delta Maxi Group in the position of Head of HR in 2002, and from 2004 to 2011 she held the position of HR Director. From 2011 to 2017, Sanja held the position of Vice President for HR and Organizational Development at Delhaize Serbia and a member of the Executive Board. She held the position of Executive Director for Operations and CHRO of Sopharma Trading Jsc for 4 years. Sanja Jevdjenijević has a master's degree at the Faculty of Mechanical Engineering of the University of Belgrade and holds an Executive Master's degree in strategic HR Management from SDA Bocconi.

The imperative of human wisdom

Tamara 
Bullock

Global Corporate Affairs Executive

Tetra Pak

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Goran
Pitić

Profesor

FEFA Faculty

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Gabrijela
Grujić

Direktor

Kancelarije za dualno obrazovanje i NOK

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Isak
Karabegović

Profesor

Univerzitet u Bihaću

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Ilija
Belošević

Košarkaški Sudija

Euroleague Basketball

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