Human Magic: Leading with Wisdom in an Era of Algorithms

19. novembar 2026. | Sava Centar, Beograd

Algorithms today analyze faster than our teams. Artificial intelligence generates strategies, predicts consumer behavior, and optimizes business decisions in real time. Technology is no longer a competitive advantage—it has become a ticket to accessing talent, markets, and business growth.

In such an environment, the question of what truly defines the value of a leader today becomes the most important one.

Spark 2026 Human Magic: Leading with Wisdom in an Era of Algorithms is built on the premise that the answer is not technological. When data is available to everyone, when tools are democratized, and when scalability is a matter of budget rather than capability, the real differentiators are judgment, wisdom, and the ability to make decisions under uncertainty. These are the competencies that algorithms still cannot replace—and that is precisely the focus of the third edition of the Spark conference.

About the conference

Spark is not a conference about artificial intelligence. Spark is a dialogue about the relevance of humans in the age of AI. We bring together CEOs, HR directors, business leaders, and the academic community around the questions shaping the next phase of organizational development in the region. Alongside experienced leaders, Spark gives a special place to young talent—those who will carry organizations forward in the years to come and who already need to develop competencies that technology cannot replace.

Each year, Spark hosts speakers whose work has a measurable impact on business practice. This year’s keynote will be delivered by Johan Roos, Executive Director of the Vienna Center for Management Innovation at the Peter Drucker Society Europe and Presidential Advisor at Hult International Business School. Roos’s academic and consulting work focuses on practical wisdom, judgment, and the courage to decide—competencies that form the foundation of effective leadership in complex business environments. To the broader business community, Professor Roos is also known as the co-creator of LEGO Serious Play, a strategic tool that helps leaders view complex challenges from new perspectives and make more thoughtful decisions.

Why Spark 2026?

The Spark conference is not just a program—it is a community of leaders who don’t follow trends, but critically think about them. Attending Spark means engaging in strategic conversations with regional CEOs and HR directors, gaining direct insight into global perspectives on leadership in the age of AI, and positioning yourself reputationally within a community that is shaping the business culture of the region.

Spark 2026. Human Magic: Leading with Wisdom in an Era of Algorithms  It will take place on November 19 at Sava Centar in Belgrade.

Register and be part of the conversation that defines leadership in the region.

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